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  • January 2008 (Revised October 2015)
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Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower pace. In 2004, TSMC entered the China market, the world's second largest for semiconductors, by building a fabrication plant in Shanghai. Was China the market opportunity which TSMC could bet on for expansion, or should its strategy be to focus on new product development and innovation?

Keywords

Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan

Citation

Kirby, William C., Michael Shih-Ta Chen, and Keith Wong. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Case 308-057, January 2008. (Revised October 2015.)
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About The Author

William C. Kirby

General Management
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Related Work

    • April 2014
    • Faculty Research

    Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

    By: William C. Kirby and Erica M. Zendell
    • January 2008 (Revised October 2015)
    • Faculty Research

    Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

    By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
    • November 2019 (Revised January 2020)
    • Faculty Research

    Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)

    By: William C. Kirby, Billy Chan and Dawn H. Lau
Related Work
  • Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy By: William C. Kirby and Erica M. Zendell
  • Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
  • Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B) By: William C. Kirby, Billy Chan and Dawn H. Lau
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