Publications
Publications
- January 2008 (Revised August 2011)
- HBS Case Collection
ProntoWash: Washing the World's Cars to a Tango Beat
Abstract
ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash company based in Argentina, was planning for rapid growth through a combination of owned and franchised operations. CEO Sergio Kompel needed to find a performance management system that would help the firm maintain a unified focus and operational consistency in new and existing points of sale around the world. One measure that Kompel and his team were considering was the Balanced Scorecard, a tool traditionally used by top management. The challenge for ProntoWash was to design a Balanced Scorecard that would be accessible throughout the organization, from the executives in the central office, to the franchises, to the workers at the front line.
Keywords
Customer Focus and Relationships; Growth and Development Strategy; Balanced Scorecard; Management Systems; Franchise Ownership; Performance Consistency; Argentina
Citation
Martinez Jerez, F. Asis, and Katherine M. Miller. "ProntoWash: Washing the World's Cars to a Tango Beat." Harvard Business School Case 108-037, January 2008. (Revised August 2011.)