January 2008 (Revised August 2009)
Module Note

Competing through Business Models (A)

By: Ramon Casadesus-Masanell and Joan E. Ricart

Format:Print
| Pages:23

Abstract

This note defines the concepts of business model and the value loop. It also introduces business model representations and proposes four tests for evaluating business models in isolation. This is the first note in a series of three written for the HBS elective course "Competing through Business Models."

Keywords

Business Model; Competitive Strategy; Value

Citation

Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (A)." Harvard Business School Module Note 708-452, January 2008. (Revised August 2009.)