Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2007 (Revised August 2014)
  • Case
  • HBS Case Collection

Xanadu on Broadway

By: Anita Elberse
  • Format:Print
  • | Language:English
  • | Pages:8
ShareBar

Abstract

Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?

Keywords

Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry

Citation

Elberse, Anita. "Xanadu on Broadway." Harvard Business School Case 508-062, December 2007. (Revised August 2014.)
  • Educators
  • Purchase

About The Author

Anita Elberse

Marketing
→More Publications

Related Work

    • December 2007 (Revised August 2014)
    • Faculty Research

    Xanadu on Broadway

    By: Anita Elberse
Related Work
  • Xanadu on Broadway By: Anita Elberse
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College