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The Music Recording Industry: Digital Rocks

By: Stephen P. Bradley and Nancy Bartlett
  • Format:Print
  • | Pages:42
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Abstract

Digital and mobile technologies profoundly and forever changed the long-held value proposition for the recorded music industry--the 12-song physical CD selling at $15. By 2007, it was apparent that the music recording business had become a digital business, and consumers had redefined consumption and usage of music. This revolution required a relatively habitual industry to create new paradigms for artist development, distribution, and format.

Keywords

Arts; Disruption; Music Entertainment; Distribution; Practice; Technology Adoption; Value; Music Industry

Citation

Bradley, Stephen P., and Nancy Bartlett. "The Music Recording Industry: Digital Rocks." Harvard Business School Background Note 708-463, December 2007.

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