Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2007 (Revised July 2011)
  • Case
  • HBS Case Collection

Leadership in Energy: Jim Rogers at Cinergy

By: Boris Groysberg, Nitin Nohria, Colleen Kaftan and Geoff Eckman Marietta
  • Format:Print
  • | Pages:38
ShareBar

Abstract

Jim Rogers, CEO of the energy company Cinergy, has led the company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to implementation. The case also discusses the strategies used by Rogers to communicate the strategy, which included innovative image maps.

Keywords

Communication Strategy; Leading Change; Organizational Culture; Organizational Structure; Alignment; Corporate Strategy; Energy Industry

Citation

Groysberg, Boris, Nitin Nohria, Colleen Kaftan, and Geoff Eckman Marietta. "Leadership in Energy: Jim Rogers at Cinergy." Harvard Business School Case 408-097, December 2007. (Revised July 2011.)
  • Educators
  • Purchase

About The Authors

Boris Groysberg

Organizational Behavior
→More Publications

Nitin Nohria

Organizational Behavior
→More Publications

More from the Authors

    • November 21, 2022
    • MIT Sloan Management Review (website)

    Now You See Me, Now I'm Gone

    By: Boris Groysberg, Derek Haas and Eric Lin
    • November–December 2022
    • Harvard Business Review

    Can AI Really Help You Sell?

    By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
    • October 2022 (Revised November 2022)
    • Faculty Research

    The Commission on Presidential Debates

    By: Boris Groysberg, Alexis Lefort, Kerry Herman and Joshua Groysberg
More from the Authors
  • Now You See Me, Now I'm Gone By: Boris Groysberg, Derek Haas and Eric Lin
  • Can AI Really Help You Sell? By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
  • The Commission on Presidential Debates By: Boris Groysberg, Alexis Lefort, Kerry Herman and Joshua Groysberg
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College