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  • December 2007 (Revised July 2011)
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Leadership in Energy: Jim Rogers at Cinergy

By: Boris Groysberg, Nitin Nohria, Colleen Kaftan and Geoff Eckman Marietta
  • Format:Print
  • | Pages:38
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Abstract

Jim Rogers, CEO of the energy company Cinergy, has led the company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to implementation. The case also discusses the strategies used by Rogers to communicate the strategy, which included innovative image maps.

Keywords

Communication Strategy; Leading Change; Organizational Culture; Organizational Structure; Alignment; Corporate Strategy; Energy Industry

Citation

Groysberg, Boris, Nitin Nohria, Colleen Kaftan, and Geoff Eckman Marietta. "Leadership in Energy: Jim Rogers at Cinergy." Harvard Business School Case 408-097, December 2007. (Revised July 2011.)
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About The Authors

Boris Groysberg

Organizational Behavior
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Nitin Nohria

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More from the Authors

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    Glass Half-Broken: Shattering the Barriers That Still Hold Women Back at Work

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    P.F. Chang's

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    • January 2021 (Revised February 2021)
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    Tech with a Side of Pizza: How Domino's Rose to the Top

    By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
More from the Authors
  • Glass Half-Broken: Shattering the Barriers That Still Hold Women Back at Work By: Colleen Ammerman and Boris Groysberg
  • P.F. Chang's By: Ashish Nanda, Nitin Nohria and Margaret Cross
  • Tech with a Side of Pizza: How Domino's Rose to the Top By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
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