Publications
Publications
- December 2007 (Revised July 2008)
- HBS Case Collection
General Mills (B)
By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
Keywords
Citation
Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (B)." Harvard Business School Supplement 608-067, December 2007. (Revised July 2008.)