Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2007 (Revised July 2008)
  • Supplement
  • HBS Case Collection

General Mills (B)

By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
  • Format:Print
  • | Pages:2
ShareBar

Keywords

Food and Beverage Industry

Citation

Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (B)." Harvard Business School Supplement 608-067, December 2007. (Revised July 2008.)
  • Purchase

About The Author

Marco Iansiti

Technology and Operations Management
→More Publications

More from the Authors

    • June 2023
    • Faculty Research

    Clash of Two Giants Simulation Exercise

    By: Feng Zhu and Marco Iansiti
    • June 2023
    • Faculty Research

    Clash of Two Giants Simulation Exercise Instructions

    By: Feng Zhu and Marco Iansiti
    • June 2023
    • Faculty Research

    Clash of Two Giants: Competing in the Age of Platforms Simulation

    By: Feng Zhu and Marco Iansiti
More from the Authors
  • Clash of Two Giants Simulation Exercise By: Feng Zhu and Marco Iansiti
  • Clash of Two Giants Simulation Exercise Instructions By: Feng Zhu and Marco Iansiti
  • Clash of Two Giants: Competing in the Age of Platforms Simulation By: Feng Zhu and Marco Iansiti
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.