Publications
Publications
  • December 2007 (Revised July 2008)
  • Supplement
  • HBS Case Collection

General Mills (B)

By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
  • Format:Print
  • | Pages:2
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Keywords

Food and Beverage Industry

Citation

Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (B)." Harvard Business School Supplement 608-067, December 2007. (Revised July 2008.)

About The Author

Marco Iansiti

Technology and Operations Management
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