Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases

Lynda M. Applegate; Robert D. Austin; Deborah  Soule

Manual | 2009

Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases

by Lynda M. Applegate, Robert D. Austin and Deborah Soule

Abstract

This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Keywords: Decision Choices and Conditions; Information Management; Managerial Roles; Strategy; Information Technology;

Format: Print

Citation:

Applegate, Lynda M., Robert D. Austin, and Deborah Soule. Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases. 8th ed. NY: McGraw-Hill, 2009.

Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management efforts. Over the years, Collibra expanded its product offering from a Semantic Data Integration tool to a Data Governance Platform with a range of data management and governance tools and also expanded geographically from Belgium to the U.S. and other countries. In 2019, with more than 350 clients, Collibra became a unicorn with a valuation of more than $1 billion. Now, co-founders Felix Van de Maele, Stijn Christiaens, and Pieter De Leenheer needed to decide how to move from “data governance” to “data intelligence.”

This case describes Café Kenya (CK), a Kenyan-based chain of casual quick-food restaurants. The chain was started in 2011 in Nairobi by Nekesa Kuria. Kuria started Café Kenya and grew it by reinvesting profits into company stores and through franchising. She also concentrated on getting the details right, and she helped this effort by hiring the best people possible. Further, she feels a responsibility to help other African women succeed as business owners. The company is very successful. By early 2019, CK had 28 stores, 21 of which are franchised. All the stores are in major cities in Kenya, including Nairobi, Mombasa, and Kisumu. Kuria is considering several options to grow CK, including organic growth, equity investment from an outside partner, and a buyout offer. Each involves tradeoffs that Kuria must decide among. The case can be used to discuss issues such as entrepreneurial ventures, managing a service business, human resource management, and options for growth. It is recommended for upper-level undergraduate students or MBA students in entrepreneurship courses.

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Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases

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