Bluemercury: Leading High Growth Businesses
Citation:
Applegate, Lynda M. "Bluemercury: Leading High Growth Businesses." Harvard Business School Case 818-025, July 2017. (Revised August 2019.) View Details|
Manual 2009 Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases |
Abstract
This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Keywords: Decision Choices and Conditions; Information Management; Managerial Roles; Strategy; Information Technology;
Citation:
Applegate, Lynda M., Robert D. Austin, and Deborah Soule. Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases. 8th ed. NY: McGraw-Hill, 2009.
