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  • Journal of Economic Perspectives

Red Light States: Who Buys Online Adult Entertainment?

By: Benjamin Edelman
  • Format:Print
  • | Pages:12
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Abstract

This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business would seem to face a number of obstacles. Regulatory and legal barriers have already been mentioned. In addition, those charging for access to adult entertainment face competition from similar content available without a fee. In the context of adult entertainment, free access offers consumers an extra benefit: online payments tend to create records documenting the fact of a customer's purchase; consumers of free content may feel more confident that their purchases will remain confidential. More broadly, measured levels of religiosity in America are high. On the other hand, social critics often argue that the rise of Internet pornography is contributing to a coarsening of American culture. Do consumption patterns of online adult entertainment reveal two separate Americas? Or is the consumption of online adult entertainment widespread, regardless of legal barriers, potential for embarrassment, and even religious conviction?

Keywords

Online Technology; Segmentation; Film Entertainment; Demographics; Web Sites; Competition; Governing Rules, Regulations, and Reforms; Demand and Consumers; Legal Liability; Culture; Religion; Entertainment and Recreation Industry; United States

Citation

Edelman, Benjamin. "Red Light States: Who Buys Online Adult Entertainment?" Journal of Economic Perspectives 23, no. 1 (Winter 2009): 209–220.
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  • From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Benjamin Edelman and Abbey Stemler
  • An Introduction to the Competition Law and Economics of 'Free' By: Benjamin Edelman and Damien Geradin
  • The Market Design and Policy of Online Review Platforms By: Benjamin Edelman
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