Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2007 (Revised October 2008)
  • Case
  • HBS Case Collection

Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

By: Anita Elberse and John A. Quelch
  • Format:Print
  • | Pages:4
ShareBar

Abstract

On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest and most profitable sports franchises globally. Although Calderon signed several new stars in his first year, he also rejuvenated the team by acquiring the promising youngsters, thereby moving away from what had been dubbed the "Galacticos Strategy" introduced by former president Florentino Perez. Would the move away form this strategy bring continued successes on the field? And how would it impact real Madrid's business performance?

Keywords

Talent And Talent Management; Risk Management; Brands And Branding; Marketing Strategy; Sports; Sports Industry

Citation

Elberse, Anita, and John A. Quelch. "Real Madrid Club de Fútbol in 2007: Beyond the Galácticos." Harvard Business School Case 508-060, December 2007. (Revised October 2008.)
  • Educators
  • Purchase

About The Authors

Anita Elberse

Marketing
→More Publications

John A. Quelch

→More Publications

More from the Authors

    • September 2020
    • Faculty Research

    Chip and Joanna Gaines' Magnolia Network

    By: Anita Elberse and Julia McNicholas
    • July 2020
    • Faculty Research

    Paris Saint-Germain: Building One of the World's Top Sports Brands

    By: Anita Elberse and David Moreno Vicente
    • July 2020 (Revised October 2020)
    • Faculty Research

    Live Nation and Pharrell Williams

    By: Anita Elberse and Kate Christensen
More from the Authors
  • Chip and Joanna Gaines' Magnolia Network By: Anita Elberse and Julia McNicholas
  • Paris Saint-Germain: Building One of the World's Top Sports Brands By: Anita Elberse and David Moreno Vicente
  • Live Nation and Pharrell Williams By: Anita Elberse and Kate Christensen
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College