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  • November 2007 (Revised March 2009)
  • Case
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Allston: Brand vs. Architecture

By: Andre F. Perold, Arthur I Segel and Christopher M. Gordon
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

Harvard President Lawrence Summers had presided over the final interviews of world-renowned architects being considered for the science complex planned for Harvard's expanded campus in Allston. The selection process had absorbed nine months in 2005 and amplified the long-standing debate about Harvard architecture. How will the proposed new complex be received by faculty, students, alumni, neighbors, and the public?

Keywords

Decision Choices and Conditions; Brands and Branding; Design; Urban Development; Selection and Staffing; Construction Industry; Boston

Citation

Perold, Andre F., Arthur I Segel, and Christopher M. Gordon. "Allston: Brand vs. Architecture." Harvard Business School Case 208-079, November 2007. (Revised March 2009.)
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About The Authors

Andre F. Perold

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Arthur I Segel

Finance
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Related Work

    • September 2008
    • Faculty Research

    Allston: Brand vs. Architecture (TN)

    By: Christopher M. Gordon and Ben Creo
    • November 2007 (Revised March 2009)
    • Faculty Research

    Allston: Brand vs. Architecture

    By: Andre F. Perold, Arthur I Segel and Christopher M. Gordon
Related Work
  • Allston: Brand vs. Architecture (TN) By: Christopher M. Gordon and Ben Creo
  • Allston: Brand vs. Architecture By: Andre F. Perold, Arthur I Segel and Christopher M. Gordon
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