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  • October 2007 (Revised March 2008)
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First National Bank's Golden Opportunity

By: Shawn A. Cole, Peter Tufano, Daniel Schneider and Daryl Collins
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

Executives at First National Bank in South Africa are considering whether to launch a potentially exciting, but rather unorthodox, new savings product. Instead of paying interest, this product gives depositors the chance to win large cash prizes each month. Michael Jordan, CEO of the bank's Consumer Solutions Division, must decide whether to approve the product, weighing the potential benefits against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges.

Keywords

Decision Choices and Conditions; Banks and Banking; Investment; Innovation and Invention; Product Launch; Demand and Consumers; Banking Industry; South Africa

Citation

Cole, Shawn A., Peter Tufano, Daniel Schneider, and Daryl Collins. "First National Bank's Golden Opportunity." Harvard Business School Case 208-072, October 2007. (Revised March 2008.)
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About The Authors

Shawn A. Cole

Finance
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Peter Tufano

General Management
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Related Work

    • October 2007 (Revised March 2008)
    • Faculty Research

    First National Bank's Golden Opportunity

    By: Shawn A. Cole, Peter Tufano, Daniel Schneider and Daryl Collins
Related Work
  • First National Bank's Golden Opportunity By: Shawn A. Cole, Peter Tufano, Daniel Schneider and Daryl Collins
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