Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2007 (Revised January 2008)
  • Case
  • HBS Case Collection

The Transformation of Thomson

By: David J. Collis and Troy Smith
  • Format:Print
  • | Pages:27
ShareBar

Abstract

Thomson, a French multinational, went through a decade of dramatic change in the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded company providing digital video services and equipment to major movie studios, broadcast networks, and retailers, as well as satellite, cable, and telecom operators. The Group had just met its financial targets for 2006 and had achieved organic growth of 6% in the first half of 2007. Yet even as he reflected on these successes, CEO Frank Dangeard knew that much remained to be done to secure the company's leadership position against aggressive competition in a rapidly shifting and uncertain technological environment. Traces the evolution and transformation of the company and highlights the difficult choices Thomson faces in an ever-evolving high-tech industry.

Keywords

Transformation; Leading Change; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Corporate Strategy; Media and Broadcasting Industry; Technology Industry; France

Citation

Collis, David J., and Troy Smith. "The Transformation of Thomson." Harvard Business School Case 708-428, October 2007. (Revised January 2008.)
  • Educators
  • Purchase

About The Author

David J. Collis

Strategy
→More Publications

More from the Authors

    • November 2022
    • Faculty Research

    GE: A New Way Forward?

    By: David J. Collis and Haisley Wert
    • March 2022 (Revised April 2022)
    • Faculty Research

    Group Functions at the Maersk Group

    By: David J. Collis
    • March 2022
    • Faculty Research

    SimpliSafe—Safe From Disruption?

    By: David Collis, Felix Oberholzer-Gee and Terrence Shu
More from the Authors
  • GE: A New Way Forward? By: David J. Collis and Haisley Wert
  • Group Functions at the Maersk Group By: David J. Collis
  • SimpliSafe—Safe From Disruption? By: David Collis, Felix Oberholzer-Gee and Terrence Shu
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College