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  • September 2007 (Revised March 2009)
  • Exercise

Pitch Yourself!

By: Thomas J. Steenburgh and Michael I. Norton
  • Format:Print
  • | Pages:2
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Abstract

Helps students develop an elevator pitch for their most important asset—themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.

Keywords

Spoken Communication; Selection and Staffing; Job Interviews; Marketing; Personal Development and Career

Citation

Steenburgh, Thomas J., and Michael I. Norton. "Pitch Yourself!" Harvard Business School Exercise 508-039, September 2007. (Revised March 2009.)
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About The Author

Michael I. Norton

Negotiation, Organizations & Markets
→More Publications

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More from the Authors
  • The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions By: Michael Norton
  • Irrationality in Action: Decision-Making Exercise By: Alison Wood Brooks, Michael I. Norton and Oliver Hauser
  • Laughter on Call: Injecting Conversational Levity By: Alison Wood Brooks, Michael Norton and F Katelynn Boland
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