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  • September 2007 (Revised March 2009)
  • Exercise

Pitch Yourself!

By: Thomas J. Steenburgh and Michael I. Norton
  • Format:Print
  • | Pages:2 
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Abstract

Helps students develop an elevator pitch for their most important asset—themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.

Keywords

Spoken Communication; Selection And Staffing; Job Interviews; Marketing; Personal Development And Career

Citation

Steenburgh, Thomas J., and Michael I. Norton. "Pitch Yourself!" Harvard Business School Exercise 508-039, September 2007. (Revised March 2009.)
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About The Author

Michael I. Norton

Negotiation, Organizations & Markets
→More Publications

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    'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

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    Work Values Shape the Relationship Between Stress and (Un)Happiness

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More from the Authors
  • 'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt By: Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance and Michael I. Norton
  • Work Values Shape the Relationship Between Stress and (Un)Happiness By: George Ward, Hanne Collins, Michael I. Norton and Ashley V. Whillans
  • Consumers Punish Firms that Cut Employee Pay in Response to COVID-19 By: Bhavya Mohan, Serena Hagerty and Michael Norton
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