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  • June 2009
  • Article
  • Journal of Consumer Research

The Impact of Add-On Features on Consumer Product Evaluations

By: Marco Bertini, Elie Ofek and Dan Ariely
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Citation

Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28.
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About The Authors

Marco Bertini

Marketing
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Elie Ofek

Marketing
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  • Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
  • Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
  • Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
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