Faculty & Research
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  • June 2009
  • Article
  • Journal of Consumer Research

The Impact of Add-On Features on Consumer Product Evaluations

By: Marco Bertini, Elie Ofek and Dan Ariely
  • Format:Print
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Citation

Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28.

About The Authors

Marco Bertini

Marketing
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Elie Ofek

Marketing
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