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Article | Journal of Consumer Research | June 2009

The Impact of Add-On Features on Consumer Product Evaluations

by Marco Bertini, Elie Ofek and Dan Ariely

Keywords: Customers; Product;

Format: Print

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Citation:

Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009).

About the Author

T.J. Dermot Dunphy Professor of Business Administration

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