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Publications
Publications
  • June 2009
  • Article
  • Journal of Consumer Research

The Impact of Add-On Features on Consumer Product Evaluations

By: Marco Bertini, Elie Ofek and Dan Ariely
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Citation

Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28.
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About The Author

Elie Ofek

Marketing
→More Publications

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More from the Authors
  • LOOP: Driving Change in Auto Insurance Pricing By: Elie Ofek
  • How Should Netflix Add an Ad-Supported Tier? By: Elie Ofek and Olivier Toubia
  • Companion to: Demand Simulator Spreadsheet Supplement By: Elie Ofek and Olivier Toubia
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