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Publications
Publications
  • June 2009
  • Article
  • Journal of Consumer Research

The Impact of Add-On Features on Consumer Product Evaluations

By: Marco Bertini, Elie Ofek and Dan Ariely
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Citation

Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28.
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About The Authors

Marco Bertini

Marketing
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Elie Ofek

Marketing
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    Pearson: Efficacy 2.0

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More from the Authors
  • Forecasting the Adoption of E-books Spreadsheet Supplement By: Elie Ofek
  • eToro: Building the World’s Largest Social Trading Network By: Elie Ofek and Danielle Golan
  • Pearson: Efficacy 2.0 By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
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