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  • August 2007 (Revised December 2007)
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Microsoft in China and India, 1993-2007

By: Tarun Khanna and Prithwiraj Choudhury
  • Format:Print
  • | Pages:19
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Abstract

Relates to Microsoft's expansion in China and India in the period 1993-2007 and the strategic issues faced by multinationals in emerging markets.

Keywords

Expansion; Multinational Firms and Management; Information Technology; Applications and Software; Emerging Markets; Information Technology Industry; China; India

Citation

Khanna, Tarun, and Prithwiraj Choudhury. "Microsoft in China and India, 1993-2007." Harvard Business School Case 708-444, August 2007. (Revised December 2007.)
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About The Authors

Tarun Khanna

Strategy
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Prithwiraj Choudhury

Technology and Operations Management
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More from the Authors
  • Top Talent, Elite Colleges, and Migration: Evidence from the Indian Institutes of Technology By: Prithwiraj Choudhury, Ina Ganguli and Patrick Gaulé
  • Judging Foreign Startups By: Nataliya Langburd Wright, Rembrand Koning and Tarun Khanna
  • Newlab: Scaling an Innovation Engine By: Tarun Khanna and Felicia Belostecinic
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