Publications
Publications
  • July 1992
  • Article
  • Journal of Marketing

New Product Channel Choice: A Framework, a Method and an Application

By: V. K. Rangan, M. Menezes and E. P. Maier
  • Format:Print
  • | Pages:14
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Keywords

Product; Decision Choices and Conditions; Framework

Citation

Rangan, V. K., M. Menezes, and E. P. Maier. "New Product Channel Choice: A Framework, a Method and an Application." Journal of Marketing 56, no. 3 (July 1992): 69–82.

About The Author

V. Kasturi Rangan

Marketing
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