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  • August 2007 (Revised February 2008)
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Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo
  • Format:Print
  • | Pages:16
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Abstract

After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a slowdown in growth as sales per-square-meter have declined. The company is now being challenged to develop new ideas for growth, including experimenting with its product mix, renegotiating its relationships with suppliers, and developing new business models to maximize profitability.

Keywords

Business Model; Distribution Channels; Growth and Development Strategy; Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China

Citation

Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty, and Waishun Lo. "Gome Electronics: Evolving the Business Model." Harvard Business School Case 308-026, August 2007. (Revised February 2008.)
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About The Authors

William C. Kirby

General Management
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F. Warren McFarlan

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More from the Authors
  • Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking By: William C. Kirby and John P. McHugh
  • China Rapid Finance: The Collapse of China’s P2P Lending Industry By: William C. Kirby, Bonnie Yining Cao and John P. McHugh
  • HNA Group: Global Excellence with Chinese Characteristics (C) By: William C. Kirby, Billy Chan and John P. McHugh
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