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  • July 2007 (Revised March 2010)
  • Case
  • HBS Case Collection

Note on the Bus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell
  • Format:Print
  • | Pages:6
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Abstract

Supplements the "Irizar in 2005" case. Briefly documents key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers.

Keywords

Markets; Production; Strategy; Competition; Transportation Industry

Citation

Casadesus-Masanell, Ramon, and Jordan Mitchell. "Note on the Bus Industry." Harvard Business School Case 708-435, July 2007. (Revised March 2010.)

About The Author

Ramon Casadesus-Masanell

Strategy
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