Publications
Publications
- July 2007 (Revised March 2010)
- HBS Case Collection
Note on the Bus Industry
By: Ramon Casadesus-Masanell and Jordan Mitchell
Abstract
Supplements the "Irizar in 2005" case. Briefly documents key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers.
Keywords
Citation
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Note on the Bus Industry." Harvard Business School Case 708-435, July 2007. (Revised March 2010.)