Publications
Publications
  • December–January 1997
  • Article
  • Fast Company

The Virus of Marketing

By: Jeffrey F. Rayport
  • Format:Print
  • | Pages:2
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Citation

Rayport, Jeffrey F. "The Virus of Marketing." Fast Company (December–January 1997), 68–69.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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