Publications
Publications
  • July 2007 (Revised April 2008)
  • Teaching Note
  • HBS Case Collection

Zipcar: Influencing Customer Behavior (TN)

By: Frances X. Frei
  • Format:Print
  • | Pages:23
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Keywords

Customers; Behavior; Transportation Industry

Citation

Frei, Frances X. "Zipcar: Influencing Customer Behavior (TN)." Harvard Business School Teaching Note 608-041, July 2007. (Revised April 2008.)

About The Author

Frances X. Frei

Technology and Operations Management
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