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  • June 2007 (Revised April 2009)
  • Case
  • HBS Case Collection

Opening Pandora's Box

By: Willy C. Shih, Stephen P. Kaufman, Melissa Marie Blakeley and Marissa Wairy Dent
  • Format:Print
  • | Pages:20
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Abstract

Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences and had registered explosive growth since its September 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites, including Pandora. Explores Pandora's business model and whether it can evolve to remain viable.

Keywords

Business Model; Entrepreneurship; Disruptive Innovation; Intellectual Property; Growth and Development Strategy; Service Operations; Internet; Media and Broadcasting Industry

Citation

Shih, Willy C., Stephen P. Kaufman, Melissa Marie Blakeley, and Marissa Wairy Dent. "Opening Pandora's Box." Harvard Business School Case 607-135, June 2007. (Revised April 2009.)

About The Author

Willy C. Shih

Technology and Operations Management
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