Publications
Publications
  • June 2007
  • Case
  • HBS Case Collection

Wal-Mart Mexico: Managing Multiple Formats

By: Rajiv Lal, Mark Rennella and David Lane
  • Format:Print
  • | Pages:38
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Abstract

"On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been growing at a dizzying pace ..."

Keywords

Business or Company Management; Growth and Development; Marketing Strategy; Retail Industry; Mexico

Citation

Lal, Rajiv, Mark Rennella, and David Lane. "Wal-Mart Mexico: Managing Multiple Formats." Harvard Business School Case 507-063, June 2007.

About The Author

Rajiv Lal

Marketing
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