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  • June 2007 (Revised March 2010)
  • Supplement
  • HBS Case Collection

Maria Sharapova: Marketing a Champion (B)

By: Anita Elberse and Margarita Golod
  • Format:Print
  • | Pages:7
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Keywords

Sports; Marketing; Sports Industry

Citation

Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (B)." Harvard Business School Supplement 507-066, June 2007. (Revised March 2010.)
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About The Author

Anita Elberse

Marketing
→More Publications

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More from the Authors
  • Chip and Joanna Gaines' Magnolia Network By: Anita Elberse and Julia McNicholas
  • Paris Saint-Germain: Building One of the World's Top Sports Brands By: Anita Elberse and David Moreno Vicente
  • Live Nation and Pharrell Williams By: Anita Elberse and Kate Christensen
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