Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • May 2007
  • Teaching Note
  • HBS Case Collection

Toyota Motor Corporation: Launching Prius (TN)

By: Forest L. Reinhardt and Dennis A. Yao
  • Format:Print
  • | Pages:8
ShareBar

Keywords

Production; Auto Industry; Green Technology Industry

Citation

Reinhardt, Forest L., and Dennis A. Yao. "Toyota Motor Corporation: Launching Prius (TN)." Harvard Business School Teaching Note 707-558, May 2007.
  • Purchase

About The Authors

Forest L. Reinhardt

Business, Government and the International Economy
→More Publications

Dennis A. Yao

Strategy
→More Publications

More from the Authors

    • February 2023
    • Faculty Research

    Master Kong: Growing the Instant Noodles Market in China

    By: Forest Reinhardt and Shu Lin
    • February 2023
    • Faculty Research

    Korea: The Miracle on the Han River

    By: Sophus A. Reinert and Forest Reinhardt
    • 2023
    • Faculty Research

    Leadership and the Value of Persistence

    By: James J. Anton, Alan Jaske and Dennis Yao
More from the Authors
  • Master Kong: Growing the Instant Noodles Market in China By: Forest Reinhardt and Shu Lin
  • Korea: The Miracle on the Han River By: Sophus A. Reinert and Forest Reinhardt
  • Leadership and the Value of Persistence By: James J. Anton, Alan Jaske and Dennis Yao
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College