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Publications

Toyota Motor Corporation: Launching Prius (TN)

By: Forest L. Reinhardt and Dennis A. Yao
  • Format:Print
  • | Pages:8
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Keywords

Production; Auto Industry; Green Technology Industry

Citation

Reinhardt, Forest L., and Dennis A. Yao. "Toyota Motor Corporation: Launching Prius (TN)." Harvard Business School Teaching Note 707-558, May 2007.

About The Authors

Forest L. Reinhardt

Business, Government and the International Economy
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Dennis A. Yao

Strategy
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