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  • December 2009
  • Article
  • Journal of Finance

Catering Through Nominal Share Prices

By: Malcolm Baker, Robin Greenwood and Jeffrey Wurgler
  • Format:Print
  • | Pages:32
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Abstract

We propose and test a catering theory of nominal stock prices. The theory predicts that when investors place higher valuation on low-price firms, managers will maintain share prices at lower levels, and vice-versa. Using measures of time-varying catering incentives based on valuation ratios, split announcement effects, and future returns, we find empirical support for the predictions in both time-series and firm-level data. Given the strong cross-sectional relationship between capitalization and nominal share price, an interpretation of the results is that managers may be trying to categorize their firms as small firms when investors favor small firms.

Keywords

Stocks; Stock Shares; Investment; Investment Return; Price; Theory; Valuation

Citation

Baker, Malcolm, Robin Greenwood, and Jeffrey Wurgler. "Catering Through Nominal Share Prices." Journal of Finance 64, no. 6 (December 2009): 2559–2590. (Internet Appendix.)
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About The Authors

Malcolm P. Baker

Finance
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Robin Greenwood

Finance
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More from the Authors
  • The Disappearing Index Effect By: Robin Greenwood and Marco Sammon
  • Thrive Earlier Detection (B) and the Evolution of Catalio Capital Management By: Malcolm Baker, Tara Bozzini and William Vrattos
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