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  • May 2007 (Revised August 2007)
  • Case
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Prediction Markets at Google

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
  • Format:Print
  • | Pages:21
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Abstract

In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.

Keywords

Forecasting and Prediction; Knowledge Sharing; Knowledge Use and Leverage; Market Participation; Information Technology

Citation

Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Prediction Markets at Google." Harvard Business School Case 607-088, May 2007. (Revised August 2007.)
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About The Author

Karim R. Lakhani

Technology and Operations Management
→More Publications

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More from the Authors
  • JPMorganChase: Leadership in the Age of GenAI By: Iavor I. Bojinov, Karim R. Lakhani and David Lane
  • The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani
  • Building an AI Factory at Procter & Gamble By: Iavor I Bojinov, Karim R. Lakhani and Alexis Lefort
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