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  • May 2007 (Revised August 2007)
  • Case
  • HBS Case Collection

Prediction Markets at Google

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
  • Format:Print
  • | Pages:21
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Abstract

In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.

Keywords

Forecasting and Prediction; Knowledge Sharing; Knowledge Use and Leverage; Market Participation; Information Technology

Citation

Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Prediction Markets at Google." Harvard Business School Case 607-088, May 2007. (Revised August 2007.)

About The Author

Karim R. Lakhani

Technology and Operations Management
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