Publications
Publications
- May 2007 (Revised August 2007)
- HBS Case Collection
Prediction Markets at Google
By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
Abstract
In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.
Keywords
Forecasting And Prediction; Knowledge Sharing; Knowledge Use And Leverage; Market Participation; Information Technology
Citation
Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Prediction Markets at Google." Harvard Business School Case 607-088, May 2007. (Revised August 2007.)
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