Seeing Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction

By: Evan P. Apfelbaum, Samuel R. Sommers and Michael I. Norton

Citation

Apfelbaum, Evan P., Samuel R. Sommers, and Michael I. Norton. "Seeing Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction." Journal of Personality and Social Psychology 95, no. 4 (October 2008): 918–932.

Negotiation, Organizations & Markets

- April 2022
- Journal of Consumer Research
Consumers Value Effort over Ease When Caring for Close Others

By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
- October 2021
- Journal of Consumer Psychology
Communicating Resource Scarcity and Interpersonal Connection

By: Grant E. Donnelly, Anne V. Wilson, Ashley V. Whillans and Michael I. Norton
- July 2021
- Journal of Consumer Psychology
Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps

By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton