Can You Say What Your Strategy Is?

David J. Collis; Michael G. Rukstad

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Article | Harvard Business Review | April 2008

Can You Say What Your Strategy Is?

by David J. Collis and Michael G. Rukstad

Keywords: Strategy;

Format: Print

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Collis, David J., and Michael G. Rukstad. "Can You Say What Your Strategy Is?" Harvard Business Review 86, no. 4 (April 2008). (50th Anniversary McKinsey Award Winner for Best Article in Harvard Business Review, 2009.)

About the Author

David J. Collis

Adjunct Professor

Strategy

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