Publications
Publications
  • May 2007 (Revised April 2008)
  • Case
  • HBS Case Collection

Tiger-Tread

By: Rohit Deshpande and Richard Cardozo
  • Format:Print
  • | Pages:2
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Abstract

Describes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.

Keywords

Forecasting and Prediction; Innovation and Invention; Product Launch; Planning

Citation

Deshpande, Rohit, and Richard Cardozo. "Tiger-Tread." Harvard Business School Case 507-077, May 2007. (Revised April 2008.)

About The Author

Rohit Deshpande

Marketing
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