Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 2007
  • Case
  • HBS Case Collection

The Boeing Company: Moonshine Shop

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
  • Format:Print
  • | Pages:25
ShareBar

Abstract

Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in place. The group routinely creates savings equal to multiples of their own budge through front-lines process innovation and support of staff on-the-floor.

Keywords

History; Business Model; Saving; Programs; Creativity; Corporate Entrepreneurship; Research and Development; Collaborative Innovation and Invention; Business Processes; Aerospace Industry

Citation

Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Boeing Company: Moonshine Shop." Harvard Business School Case 607-130, April 2007.
  • Educators
  • Purchase

About The Author

Richard L. Nolan

→More Publications

More from the Authors

    • March 2022
    • Faculty Research

    Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions)

    By: Richard L. Nolan and Robert D Austin
    • 2020
    • Faculty Research

    Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies

    By: Robert D. Austin and Richard L. Nolan
    • 2019
    • Faculty Research

    The Creative Consulting Company

    By: Robert S. Kaplan, Richard Nolan and David P. Norton
More from the Authors
  • Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions) By: Richard L. Nolan and Robert D Austin
  • Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies By: Robert D. Austin and Richard L. Nolan
  • The Creative Consulting Company By: Robert S. Kaplan, Richard Nolan and David P. Norton
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College