Publications
Publications
- April 2007 (Revised June 2008)
- HBS Case Collection
AmorePacific
By: Elie Ofek and Kerry Herman
Abstract
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market structure and prominent channels of distribution.
Keywords
History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
Citation
Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)