Publications
Publications
  • March 2007
  • Case
  • HBS Case Collection

JCPenney: An Historical Shift toward Centralization

By: Rajiv Lal and Laura Winig
  • Format:Print
  • | Pages:29
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Abstract

In September 2006, Michael Taxter knew that JCPenney Company, the nation's 3rd largest department store retailer, with $18 billion in sales and more than 1,000 department stores throughout the United States, had survived the greatest challenge of its 100-year history.

Keywords

Transformation; Sales; Retail Industry; United States

Citation

Lal, Rajiv, and Laura Winig. "JCPenney: An Historical Shift toward Centralization." Harvard Business School Case 507-007, March 2007.

About The Author

Rajiv Lal

Marketing
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