Publications
Publications
- March 2007 (Revised August 2014)
- HBS Case Collection
Survey Masters LLC (A)
By: William J. Bruns
Abstract
Partners in a service firm are reviewing results for 2006, wondering whether large or small projects are more profitable. Present reports make small projects look more profitable. However, activity-based accounting reveals that large projects are more profitable and that concentrating sales efforts on large projects offers potential for greater profit in a service firm.
Keywords
Activity Based Costing and Management; Financial Reporting; Cost vs Benefits; Financial Strategy; Service Industry
Citation
Bruns, William J. "Survey Masters LLC (A)." Harvard Business School Case 107-061, March 2007. (Revised August 2014.)