Publications
Publications
- March 2007
- HBS Case Collection
Lenovo: Building a Global Brand--6 Advertisements for Lenovo's Line of ThinkPad Computers
By: John A. Quelch
Citation
Quelch, John A. "Lenovo: Building a Global Brand--6 Advertisements for Lenovo's Line of ThinkPad Computers." Harvard Business School Video Supplement 507-715, March 2007.