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  • Judgment and Decision Making

An Alternative Approach for Eliciting Willingness-to-Pay: A Randomized Internet Trial

By: Laura J. Damschroder, Peter A. Ubel, Jason Riis and Dylan M. Smith
  • Format:Print
  • | Pages:11
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Keywords

Online Technology; Change

Citation

Damschroder, Laura J., Peter A. Ubel, Jason Riis, and Dylan M. Smith. "An Alternative Approach for Eliciting Willingness-to-Pay: A Randomized Internet Trial." Judgment and Decision Making 2, no. 2 (April 2007): 96–106.
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More from the Authors
  • Motivated Inferences of Price and Quality in Healthcare Decisions By: Emily Prinsloo, Kate Barasz and Peter A. Ubel
  • Unhealthy Consumerism: The Challenge of Trading Off Price and Quality in Healthcare By: Kate Barasz and Peter A. Ubel
  • A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase By: Lillian Sonnenberg, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough and Anne N. Thorndike
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