Publications
Publications
- March 2007
- HBS Case Collection
Hallstead Jewelers
By: William J. Bruns Jr.
Abstract
A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be considered.
Keywords
Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry
Citation
Bruns, William J., Jr. "Hallstead Jewelers." Harvard Business School Case 107-060, March 2007.