Publications
Publications
- March 2007 (Revised August 2007)
- HBS Case Collection
Dell Computers (B): The Transition
By: Frances X. Frei and Christine van Keuren
Abstract
The case presents the outcome of the (A) case and explores challenges in the PC industry up to early 2007. Michael Dell's return as CEO is also discussed.
Keywords
Customer Relationship Management; Managerial Roles; Service Delivery; Service Operations; Hardware; Technology Industry
Citation
Frei, Frances X., and Christine van Keuren. "Dell Computers (B): The Transition." Harvard Business School Supplement 607-081, March 2007. (Revised August 2007.)
About The Author
