Publications
Publications
- March 2007 (Revised April 2007)
- HBS Case Collection
McDonald's Corporation: Managing a Sustainable Supply Chain
By: Ray A. Goldberg and Jessica Droste Yagan
Abstract
McDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.
Keywords
Food; Supply Chain Management; Multinational Firms And Management; Corporate Social Responsibility And Impact; Environmental Sustainability; Management Systems; Food And Beverage Industry
Citation
Goldberg, Ray A., and Jessica Droste Yagan. "McDonald's Corporation: Managing a Sustainable Supply Chain." Harvard Business School Case 907-414, March 2007. (Revised April 2007.)
