Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • March 2007 (Revised April 2007)
  • Case
  • HBS Case Collection

McDonald's Corporation: Managing a Sustainable Supply Chain

By: Ray A. Goldberg and Jessica Droste Yagan
  • Format:Print
  • | Pages:25
ShareBar

Abstract

McDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.

Keywords

Food; Supply Chain Management; Multinational Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Management Systems; Food and Beverage Industry

Citation

Goldberg, Ray A., and Jessica Droste Yagan. "McDonald's Corporation: Managing a Sustainable Supply Chain." Harvard Business School Case 907-414, March 2007. (Revised April 2007.)
  • Educators
  • Purchase

About The Author

Ray A. Goldberg

→More Publications

Related Work

    • November 2015 (Revised January 2016)
    • Faculty Research

    McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs

    By: Michael W. Toffel
Related Work
  • McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs By: Michael W. Toffel
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College