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  • February 2007 (Revised May 2007)
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Li & Fung 2006

By: F. Warren McFarlan, William C. Kirby and Tracy Manty
  • Format:Print
  • | Pages:17
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Abstract

Describes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly a thousand large retailers, primarily in the U.S. and Europe. It basically does the supply-chain job faster and more accurately with the aid of a sophisticated information system than anyone else.

Keywords

Customer Value and Value Chain; Supply Chain Management; Distribution Channels; Global Range; Strategy; Information Technology; Service Industry; Distribution Industry; China; India; United States; Europe

Citation

McFarlan, F. Warren, William C. Kirby, and Tracy Manty. "Li & Fung 2006." Harvard Business School Case 307-077, February 2007. (Revised May 2007.)
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About The Authors

F. Warren McFarlan

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William C. Kirby

General Management
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