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  • February 2007 (Revised February 2009)
  • Case
  • HBS Case Collection

A Differentiation Strategy at ASDA

By: David E. Bell and Nitin Sanghavi
  • Format:Print
  • | Pages:19 
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Abstract

The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena.

Keywords

Business Subsidiaries; Trends; Values And Beliefs; Leadership Style; Growth And Development Strategy; Corporate Social Responsibility And Impact; Food And Beverage Industry; Retail Industry

Citation

Bell, David E., and Nitin Sanghavi. "A Differentiation Strategy at ASDA." Harvard Business School Case 507-047, February 2007. (Revised February 2009.)

About The Author

David E. Bell

Marketing
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