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  • February 2007 (Revised April 2010)
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Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics

By: Robert S. Huckman, Gary P. Pisano and Mark Rennella
  • Format:Print
  • | Pages:25 
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Abstract

Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making within drug discovery and (2) institute numerical metrics--jointly affecting all R&D scientists--for the progression of compounds through the Wyeth pipeline. Highlights issues concerning the degree to which scientific activity can be evaluated via numerical metrics, the extent to which R&D can be structured as a process, and the degree to which decision-making should be centralized in commercial R&D activities.

Keywords

Decision Making; Measurement And Metrics; Business Processes; Organizational Structure; Research And Development; Science-based Business; Creativity; Pharmaceutical Industry

Citation

Huckman, Robert S., Gary P. Pisano, and Mark Rennella. "Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics." Harvard Business School Case 607-008, February 2007. (Revised April 2010.)
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About The Authors

Robert S. Huckman

Technology and Operations Management
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Gary P. Pisano

Technology and Operations Management
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