Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2007 (Revised October 2011)
  • Case
  • HBS Case Collection

Roppongi Hills: City Within a City

By: Anita Elberse, Andrei Hagiu and Masako Egawa
  • Format:Print
  • | Pages:24
ShareBar

Abstract

Minoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local people, the performance of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town.” Lastly, another competing development was in the works just blocks away, and Mori needed to determine how to address this new competitor.

Keywords

Buildings and Facilities; Development Economics; Brands and Branding; Urban Development; Competition; Real Estate Industry; Tokyo

Citation

Elberse, Anita, Andrei Hagiu, and Masako Egawa. "Roppongi Hills: City Within a City." Harvard Business School Case 707-431, January 2007. (Revised October 2011.)
  • Educators
  • Purchase

About The Author

Anita Elberse

Marketing
→More Publications

More from the Authors

    • May 2022
    • Faculty Research

    The NFL’s $110-Billion Media Rights Deals

    By: Anita Elberse and Elizabeth Warner
    • February 2022
    • Faculty Research

    Toto Wolff and the Mercedes Formula One Team

    By: Anita Elberse and David Moreno Vicente
    • January 2022
    • Faculty Research

    FIFA and The World Cup: The Future of Football

    By: Anita Elberse, Oliver Band and Howard Johnson
More from the Authors
  • The NFL’s $110-Billion Media Rights Deals By: Anita Elberse and Elizabeth Warner
  • Toto Wolff and the Mercedes Formula One Team By: Anita Elberse and David Moreno Vicente
  • FIFA and The World Cup: The Future of Football By: Anita Elberse, Oliver Band and Howard Johnson
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College