Organic Growth at Wal-Mart

Jan W. Rivkin; Troy  Smith

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Case | HBS Case Collection | January 2007 (Revised November 2007)

Organic Growth at Wal-Mart

by Jan W. Rivkin and Troy Smith

Abstract

In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability.

Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States;

Format: Print

4 pages

Educators Purchase