Publications
Publications

Business Market Management: Understanding, Creating, and Delivering Value

By: James C. Anderson, James A. Narus and Das Narayandas
  • Format:Print
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Abstract

For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value.

Keywords

Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value

Citation

Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.

About The Author

Das Narayandas

Marketing
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