Faculty & Research
Publications
Publications
  • 1993
  • Chapter
  • AMA Management Handbook

Industrial Marketing

By: V. K. Rangan and B. Isaacson
  • Format:Print
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Keywords

Marketing

Citation

Rangan, V. K., and B. Isaacson. "Industrial Marketing." In AMA Management Handbook. 3rd ed. Edited by N. Capon. New York: AMACOM, 1993.

About The Author

V. Kasturi Rangan

Marketing
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