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  • November 2006
  • Exercise

Sell Yourself!

By: Thomas J. Steenburgh and Michael I. Norton
  • Format:Print
  • | Pages:2
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Abstract

Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales pitch. Once in class, students work through an exercise that helps them refine the sales pitch and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.

Keywords

Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career

Citation

Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
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About The Author

Michael I. Norton

Negotiation, Organizations & Markets
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More from the Authors
  • Irrationality in Action: Decision-Making Exercise By: Alison Wood Brooks, Michael I. Norton and Oliver Hauser
  • Laughter on Call: Injecting Conversational Levity By: Alison Wood Brooks, Michael I. Norton and F Katelynn Boland
  • Reaching for Rigor and Relevance: Better Marketing Research for a Better World By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
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