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  • November 2006 (Revised November 2007)
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EFJ, Inc.

By: Lynda M. Applegate, Ajay Vinze and Mara Vatz
  • Format:Print
  • | Pages:42
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Abstract

Michael Jalbert plans to transform EFJI, a land mobile radio manufacturer, into a leading radio systems and solutions provider. Taking advantage of new industry standards and the country's increased focus on public safety agencies and homeland security, Jalbert says the company can triple its revenues in three years and eventually compete head-to-head with industry giant Motorola. The growth strategy includes expanding into systems and solutions, taking advantage of overall industry growth, positioning its products to compete with the leading providers during the industry-wide transition from analog to digital technology, and entering the data applications market through an acquisition.

Keywords

Disruptive Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Expansion

Citation

Applegate, Lynda M., Ajay Vinze, and Mara Vatz. "EFJ, Inc." Harvard Business School Case 807-062, November 2006. (Revised November 2007.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
→More Publications

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More from the Authors
  • Andonix: Building Businesses in Turbulent Times By: Lynda M. Applegate and Ankita Panda
  • Newsweek: Leading a Transformation By: Lynda M. Applegate
  • Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa By: Lynda M. Applegate and Michael Norris
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