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  • November 2006 (Revised March 2007)
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Lifan Group - Automobile Production in China

By: Felix Oberholzer-Gee, Tarun Khanna and Elizabeth Raabe
  • Format:Print
  • | Pages:19
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Abstract

Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is growing rapidly in China, but car prices have been falling, at times quite dramatically. Allows analysis and discussion of Lifan's decision.

Keywords

Product Development; Decision Making; Demand and Consumers; Price; Auto Industry; Manufacturing Industry; China

Citation

Oberholzer-Gee, Felix, Tarun Khanna, and Elizabeth Raabe. "Lifan Group - Automobile Production in China." Harvard Business School Case 707-443, November 2006. (Revised March 2007.)
  • Educators

About The Authors

Felix Oberholzer-Gee

Strategy
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Tarun Khanna

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