Lifan Group - Automobile Production in China

Felix  Oberholzer-Gee; Tarun   Khanna; Elizabeth  Raabe

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Case | HBS Case Collection | November 2006 (Revised March 2007)

Lifan Group - Automobile Production in China

by Felix Oberholzer-Gee, Tarun Khanna and Elizabeth Raabe

Abstract

Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is growing rapidly in China, but car prices have been falling, at times quite dramatically. Allows analysis and discussion of Lifan's decision.

Keywords: Product Development; Decision Making; Demand and Consumers; Price; Auto Industry; Manufacturing Industry; China;

Format: Print

19 pages

Educators

Citation:

Oberholzer-Gee, Felix, Tarun Khanna, and Elizabeth Raabe. "Lifan Group - Automobile Production in China." Harvard Business School Case 707-443, November 2006. (Revised March 2007.)

About the Authors

Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration
Co-Unit Head, Strategy

Strategy

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Tarun Khanna

Jorge Paulo Lemann Professor

Strategy

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Case | HBS Case Collection | April 2015 (Revised June 2020)

Comcast Corporation (A)

Sunil Gupta, Henry McGee, Felix Oberholzer-Gee and Margaret L. Rodriguez

In March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable companies and get direct access to HBO's programming online. The announcement was followed closely by Brian Roberts, chief executive of the Comcast Corporation. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television content and delivering it via cable networks to more than 20 million households. Broadcast and cable television was a $173 billion industry in the U.S., but the rise of on-demand and streaming services meant viewers had more options than ever before. What did developments such as HBO's new service mean for the future of Comcast, and for the industry overall?

Keywords: cable television; HBO; industry evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media and Broadcasting Industry;

Citation:
Gupta, Sunil, Henry McGee, Felix Oberholzer-Gee, and Margaret L. Rodriguez. "Comcast Corporation (A)." Harvard Business School Case 715-457, April 2015. (Revised June 2020.) View Details

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Supplement | HBS Case Collection | June 2020

Comcast Corporation (B)

Sunil Gupta, Henry McGee and Felix Oberholzer-Gee

The (B) case, set in the summer of 2020, highlights the concern of Comcast CEO Brian Roberts, as the streaming war intensifies. In a short period of time several new streaming services, such as Disney+, Apple TV+, Quibi, and HBO Max were launched and cable subscription declined significantly. This not only poses a challenge to Comcast but many streaming services are also likely to fail as consumers have more choices.

Keywords: cable television; industry evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media and Broadcasting Industry;

Citation:
Gupta, Sunil, Henry McGee, and Felix Oberholzer-Gee. "Comcast Corporation (B)." Harvard Business School Supplement 720-481, June 2020. View Details

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Case | HBS Case Collection | May 2020

MassChallenge

Rembrand Koning, Andy Wu, Nataliya Langburd Wright and Tarun Khanna

The case explores the strategic decision of global non-profit startup accelerator MassChallenge on whether to pursue a for-profit spinoff, discussing: (1) the costs and benefits of this decision, (2) how best to manage the risks of the decision, and (3) alternative pathways to ensure business sustainability and success.

Citation:
Koning, Rembrand, Andy Wu, Nataliya Langburd Wright, and Tarun Khanna. "MassChallenge." Harvard Business School Case 720-469, May 2020. View Details

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Lifan Group - Automobile Production in China

Abstract

Citation:

About the Authors

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