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• Case | HBS Case Collection | January 2019

  AIME High: A Social Entrepreneur’s Moon Shot

  Christopher A. Bartlett

  Describes the entrepreneurial leadership of Jack Manning Bancroft (JMB), a young Australian Indigenous university student who created the Australian Indigenous Mentoring Experience (AIME), a nonprofit organization he formed to respond to the problem of Indigenous high school students completing high school at less than half the rate of non- Indigenous students. The case traces the strategic, organizational and cultural challenges JMB faced in building an organization that eventually offered mentoring partnerships to 8000 Indigenous students in 350 high schools throughout Australia. Furthermore, the AIME students were completing school and going on to university at the same rate as nonindigenous students. The case concludes as JMB contemplates taking his successful, sophisticated model to the United States.

  Keywords: entrepreneurship; leadership; global strategy; mission; organization culture; non-profit; NGO; Social Entrepreneurship; Leadership; Global Strategy; Mission and Purpose; Education Industry; Service Industry; Australia; United States;

  Citation:

  Bartlett, Christopher A. "AIME High: A Social Entrepreneur’s Moon Shot." Harvard Business School Case 919-411, January 2019.  View Details

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• Supplement | HBS Case Collection | January 2019

  AIME High: A Social Entrepreneur’s Moon Shot (B)

  Christopher A. Bartlett

  Citation:

  Bartlett, Christopher A. "AIME High: A Social Entrepreneur’s Moon Shot (B)." Harvard Business School Supplement 919-412, January 2019.  View Details

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• Case | HBS Case Collection | August 2017

  RoboTech: Storming into the U.S. Market

  Christopher A. Bartlett, Rachel Gordon and John J. Lafkas

  This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characterized by rapid technological change and intense competition with large, established competitors. RoboTech's initial struggles with maintaining product supply and customer support are also complicated by regulatory pressures and shifting reimbursement rates. The case illustrates the strategic and organizational pressures that result from facing numerous unanticipated pressures in a company that lacks the resources, capabilities, and management experience to deal with them. Although the case was developed for courses in international management/international business, it is also well suited to courses in strategy, technology management, and general management.

  Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Technology Industry; Singapore; United States;

  Citation:

  Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.  View Details

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